Sentiment analysis is a natural language processing (NLP) technique used to determine the emotional tone behind words. It's often used to gauge public opinion, conduct nuanced market research, monitor brand and product reputation, and understand customer experiences.
How Sentiment Analysis Works
This technique involves analyzing text data to classify the sentiment as positive, negative, or neutral. For instance, sentiment analysis algorithms can scan social media posts to determine public sentiment about a new product launch. Advanced versions can also detect sarcasm, irony, and more subtle forms of sentiment.
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